The Rusty Signature of Steel Rebar

Work never stops when you’re running a growing business, and sometimes a weekend trip for travel hockey turns into a marketing opportunity. Our CEO, Erik Kiilunen, recently found himself at the Cornerstone Community Center in Ashwaubenon, WI, where two of his boys were playing in a hockey tournament.

Upon arriving at the facility, the very first thing he noticed was the concrete. It was impossible to miss the big rust splotches covering the concrete staircase and the walkway leading up to the stairs. While the usefulness of the concrete is not yet affected, it is an undeniable eye sore and definitely isn’t doing anything for curb appeal.

According to the plaque on the building, the community center was built in 2000 making it only 17 years old! Based on the size of the rust spots, the first signs of corrosion were quite some time ago! Wisconsin has some pretty cold winters so it’s safe to assume deicing salts are used pretty religiously, to make sure the hockey fans aren’t slipping and getting concussed. The salty solution is absorbed into the concrete and the steel begins inevitable corrosion. 

Making the better decision up front to go with rust-free reinforcement is often seen as a hassle. Composite rebar is not as common as steel, so people are quick to write it off as “risky” or “less than” or “too expensive”.  What they fail to consider is the cost of steel long term. 

One comment we hear is “Rebar is rebar. It gets buried and you never see it. We don’t want to bother with anything new.”

I’ll let you make your own conclusions on whether or not you “never see it” based on the photos below. 

If the owners could go back and use rebar that doesn’t rust, would they? Absolutely! 

With GatorBar you can avoid these rusty mishaps without increasing your budget up front. GatorBar is lightweight, low cost, rust-free, and high strength, making it a great choice for your next concrete project. Not only does it save you time and money in the short term, you won’t have to scrounge up extra cash for a face lift 15 years down the road.

Do it right so you only have to do it once!

Rob Swanson

Owner, ICS Inc

Just sending out a quick note about the GatorBar.

The guys love it, they were already saying 40% labor savings on the first day, and by the end of that week they didn’t want to ever see steel on our flat work jobs again. My guys have been working with steel for 15+ years and the acceptance of GatorBar started within minutes, and as we know change comes hard in this industry.

Just landed a 30,000 sq. ft. job with 1 ft. OC #4 bar and the General Contractor signed off on using GatorBar instead. The guys were extra happy!!! as that would have been a back breaking event for sure.

For any company that ties up a lot of bar or a little it’s a NO BRAINER even if steel comes back down in $$$ we won’t go back to steel for our flat work.

Thanks for all your help, and keep cranking out that GatorBar.

Rob Swanson ICS INC.